NorCal Bike Sport started out as Dave's Bike Sport back in 1985 when the original owner, Dave Walters, opened up the shop as a way to provide for the needs of local bicycle racers and triathletes. Dave has been credited for his pivotal role in developing Santa Rosa as a hotbed for competitive cycling. NorCal Bike Sport carries on the tradition today - it was the first store in the nation to become a Specialized Concept Store and is the go to pro road shop in the North Bay Area. We have opened this online store so that we can share our passion for cycling and the culture of Sonoma County cycling with you.